Asta Westermark Florestedt won Prisad Färg 2020

1:st PRIZE: LET’S TALK COLOR!


Asta Westermark Florestedt
Beckmans Designhögskola, Form

Jury opinion: 
To find the future, it is important to look back, which the jury saw as a strong value in this winning proposal.
The jury associates the proposal to Bauhaus geometric shapes and Itten’s color theory, which was created 100 years ago.
The abstract classic geometric shapes clearly illuminate how colour affects shape. Accounting is educational and appealingly simple.
This entry inspires in an innovative way and gives knowledge to the colour schemes of the future.

2:nd PRIZE: DO NOT GO GENTLE 
INTO THAT GOOD NIGHT 

John Wattström, HDK
Kandidatexamen i design 

Jury’ opinion:
A colour scheme in public space, which sucked the jury into an alternative world. Colour, shape, light and sound swept around us. The experience felt saturated and invited for reflection.
The title is taken from Dylan Thomas’s poem where the main theme revolves around light and darkness and is a call to protest against the end of life.
A competition entry that let color, light and shape express our uncertain future. This installation would be located at the UN Climate Summit.

3rd PRIZE: COLOUR FOR NATURE


Frida Navratil, Konstfack
Inredningsarkitektur & Möbeldesign

Jury’ opinion:
This contribution allows colour to create security for the forgotten place, the non-place. Form and colour are created with regard to nature and our planet. The competition entry will seek to challenge the future of colour with a focus on climate and biodiversity.
This is an installation that addresses the discussion about who we choose colour for and creates discussion about what colour can contribute. How can a designer choose colour that not only benefits man but also nature and other species?