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Consumers are fooled by a product’s colour

An optical illusion leads us to think that products that are more brightly coloured are bigger, or have more space than the same products with more muted colours. Researchers tested this idea with coloured coffee cups, suitcases and furniture in shades of red, orange and purple.

 

 

 

 

The participants thought that the room in the top image was smaller than the room in the picture below. The only difference in the pictures is the purple colour of the ottoman. The powerful purple colour made the room appear smaller in the top image. (The participants saw the ceiling in both pictures). (Photo: JCR / Hagtvedt/Brasel)

Read about the study in ScienceNordic 

Scientific literature
H. Hagtvedt, A. Brasel: Color Saturation Increases Perceived Product Size. Abstract. Journal of Consumers Research. Volume 44. 2017. https://doi.org/10.1093/jcr/ucx039

Can orange light help patients

A new treatment is being tested at an emergency psychiatric centre in Trondheim, where the windows and lamps are equipped with orange filters.

Can orange light therapy help people who have serious mental disorders? Who hear voices and see things that aren’t there? Or who are thinking about committing suicide?

“Emergency psychiatric care hasn’t seen much new thinking about treatment approaches. We’re trying to do something about that,” says Håvard Kallestad, a researcher in NTNU’s Department of Mental Health to ScinceNordic. He is part of a team that is integrating a special light treatment into the new emergency psychiatric centre at St. Olavs Hospital in Trondheim.
Read the article at ScienceNordic

The winner of Prisad Färg 2017 will be announced at Greenhouse.

Prisad Färg (Awarded Colour), instituted by the Swedish Colour Centre Foundation, will be awarded for the fourth year in a row to students who have submitted entries to this year’s theme:

He, It, She and Colour

The prize ceremony and presentation of the winner and the runners up of Prisad Färg 2017 will take place at the café area C20:36 in Greenhouse, Stockholm Furniture Fair,  February 6th at 4 o´clock pm.

The mission of the Swedish Colour Centre Foundation is to spread awareness of colour. The competition’s aim is to inspire and make young creative college and university students aware of the world of colours.

Antal Nemcsics will receive the AIC CADE award 2017


The AIC Color Award in Art, Design and Environment, established in 2015, will be presented for the first time during the AIC 13th Congress in Jeju, Korea. Dr. Nemcsics is awarded for his outstanding contributions in color dynamics, color harmony, arts, architecture and environmental color design. See more details in the “CADE Award” section.

Ming Ronnier Luo will receive the AIC Judd award 2017


The award is bestowed upon Dr. Luo in recognition of his important work in the field of color and imaging science. The award will be presented during the AIC 13th Congress in Jeju, Korea. See the “Judd Award” section for the list of previous awardees. View and download the list of the most important publications of the AIC Judd awardees.